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Comments
I recommend staying open with your engagement with the HES. I feel a lot of people "hide" from the HES name and instead put "Harvard University" on their social media and resume, which is fine and 100% totally accurate since you are a genuine Harvard student, but fails to show representation of your achievements with the HES specifically. As a result, there isn't representation and therefore the HES name itself is downplayed.
In addition to staying open about your affiliation to the HES when you network, couple it with your achievements. Show others why you chose the HES and what it consequently did to launch your career. If you simply network for the Harvard name, then you're focusing more on the name and less on what you offer as an HES student/grad. In other words, turn the conversation away from the name and more on you because, in my opinion, our school needs more "ambassadors" to shed light upon it. We can only do that through our objective achievements.
Three, become involved online. I just finished writing a similar message to a prospective student on Reddit, who received a lot of backlash against the HES when all he/she was doing was simply looking for informational material. If we have a larger presence on social media, our name can get out.
These are just my two cents.